Privacy Policy

Page visits, how much of the video was watched (25%, 50% and 75%), when you turn the sound on, and clicks on the purchase button (with the plan value). Meta also receives technical data from your browser (IP address, browser type, cookie identifiers such as _fbp and _fbc) and may use automatic data matching.

Barista Essential also measures its own sales funnel: it stores a random visitor identifier in your browser and records page visits, checkout clicks, campaign parameters, fbclid, the referring page and the path visited, in its service hosted on Supabase. A visit is recorded at most once every 30 minutes. The checkout receives this identifier to connect the funnel steps. This respects the same advertising choice and can be stopped in the cookie settings.

To measure ad effectiveness, attribute purchases to campaigns, and optimize ad delivery, when you click to buy, the campaign parameters (UTMs, fbclid) and the _fbp/_fbc identifiers are carried to the Barista Essential checkout, which may report the purchase to Meta through the Conversions API, and to Google through Google Ads conversion tracking.

When you purchase, we collect your name and email to create your account and give you access to the courses. Payments are processed securely by Stripe, which handles your card details — we do not store them. We use Resend and Klaviyo to send you account and course emails and, if you opt in, marketing emails.

In regions that require consent (such as the European Union and the United Kingdom), nothing is sent without your acceptance. In any region, you can refuse or withdraw your consent at any time — the change takes effect immediately.

Cookie settings

You can request access to, correction of, or deletion of your data at any time by emailing baristaessential@gmail.com. We aim to comply with applicable privacy laws, including the Australian Privacy Principles and, where relevant, the GDPR.

Questions or requests about your data: baristaessential@gmail.com